CBSM Recommends

Best Bones Forever!

Cases
In 2009, the Office on Women’s Health (OWH) launched the Best Bones Forever! program, encouraging girls aged 9 to 14 to improve their bone health through eating foods rich in calc…
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Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign

Cases
The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…
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Antibiotics: Let’s Sound the Alarm!

Cases
Developed as part of Luxembourg’s National Antibiotic Plan (2018 – 2022), Antibiotics: Let’s Sound the Alarm, was a campaign developed to promote the responsible use of antibiotic…
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Solarize Boosts Installations and Transforms Solar Markets Across America

Cases
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
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Bicycle Friendly Communities Program

Cases
This case study examines the spread of the international Bicycle Friendly Communities (BFC) program into Ontario, Canada – a process initiated by the Share the Road Cycling Commis…

The Effect of Ecological Concern on Brand Perceptions

Articles
Kinnear, T. C., & Taylor, J. R. (1973). The effect of ecological concern on brand perceptions. Journal of Marketing Research, 10, 2, 191-197.
Examined the relationship between the amount of concern for the ecology and buyers' perceptions of detergent brands. The data were collected by means of a mail questionnaire sen…

Energy Star: The Symbol for Energy Efficiency.

Cases
Energy Star is a government and industry partnership that makes it easier for businesses and consumers to save money and protect the environment. In 1992, the U. S. Environmental …

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

WRAP (Waste Reduction Awards Program)

Cases
In California, businesses generate more than half the state's waste and thus, can play a significant role in helping local governments reduce the amount of garbage being diverted …

Changing social norms around native plants in your area

Forums
Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …

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