Donate Life California: A Campaign Launch Study
Starve a Vampire, Donate Blood
Bologna’s Bella Mossa
Changing social norms around native plants in your area
Waste Wise Program
Energy Star: The Symbol for Energy Efficiency.
Toward a Sustainable Society: Waste Minimization through Environmentally Conscious Consuming
Linn, N., Vining, J., & Feeley, P. A. (1994). Toward a sustainable society: Waste minimization through environmentally conscious consuming. Journal of Applied Social Psychology, 24, 17, 1550-1572.
Public Policy and Consumer Information: Impact of the New Energy Labels
McNeill, D. L. & Wilkie, W. L. (1979). Public policy and consumer information: Impact of the new energy labels. Journal of Consumer Research, 6, 1, 1-11.
Behavioural Science around the World: A World Bank Report
Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.