CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

Using Sustainability Village model to create change

Forums
Cecilia Kemp Moss Vale Apr 28, 2021 2:30 am
Hi guys, I am curious if anyone else lives in a rural setting where the local/municipal level government has developed a program based around the villages/small towns in their go…

To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

Forums
Julie Cook Kitchener Apr 14, 2021 23:09 pm
Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

Cooking during COVID

Forums
Julie Cook Kitchener Nov 26, 2020 20:23 pm
Hi everyone, For any of you that are working on food-related issues, you may already know that cooking from home has increased significantly since COVID (Statista, 2020; Acosta, …

Nature Conservation Policies Rarely Change Behaviour

Forums
Julie Cook Kitchener Sep 9, 2020 16:31 pm
Hi everyone, There is an interesting article that was recently posted by Science Daily stating that nature conservation strategies announced by politicians rarely include behavio…

Webinar: "Can Peer Pressure Solve Climate Change?"

Forums
Liz Foote Maui Aug 18, 2020 23:34 pm
Last week, Rare hosted a webinar with behavioral economist and bestselling author Robert Frank, about how social norms can drive actions towards addressing climate change. A centr…

“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

Forums
Liz Foote Maui Aug 5, 2020 3:32 am
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Social Influence aids the Diffusion of Innovations

Forums
Marion Dresner Portland Sep 24, 2013 11:03 am
I would like to know more about mechanisms through which social influence operates within a community to provoke "new adopters" of a sustainable practice to try it out. We work wi…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing