Emotions and Actions Associated with Norm-Breaking Events

Articles
Wilson, D., & O'Gorman, R. (2003). Emotions and actions associated with norm-breaking events. Human Nature, 14(3), 277-304. doi:10.1007/s12110-003-1007-z.
Norms have a strong influence on human social interactions, but the emotions and actions associated with norm-breaking events have not been systematically studied. We asked subjec…

Extending the Theory of Planned Behavior: Predicting the Use of Public Transportation

Articles
Heath, Y., & Gifford, R. (2002). Extending the theory of planned behavior: Predicting the use of public transportation. Journal of Applied Social Psychology, 32(10), 2154-2185. doi:10.1111/j.1559-1816.2002.tb02068.x.
An expanded version of the theory of planned behavior (TPB) was used to predict and explain public transportation use. A pre-post design was used to examine changes in 175 univers…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Forums
Julie Cook Kitchener Oct 21, 2020 18:04 pm
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Altruism and Market-Like Behavior: An Analysis of Willingness to Pay for Recycled Paper Products

Articles
Guagnano, G. A. (2001). Altruism and market-like behavior: An analysis of willingness to pay for recycled paper products.. Population & Environment: A Journal of Interdisciplinary Studies, 22, 4, 425-438.
Discusses the contrast between self-interested behavior guided by rational choice and altruistic behavior guided by normative considerations. This study suggests that market and m…

Role of rhetoric and social norms on behaviors

Forums
Jean Eells Webster City Jan 14, 2022 20:57 pm
Would like to talk with people who are working at the intersection of rhetorical analysis and social norms. I'm working in an area of agriculture where I haven't found others who …

Behavioural Science Toolkit for Physical Distancing and People Movement

Forums
Liz Foote Maui Sep 2, 2020 2:41 am
As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …

The Moderating Effect of Conformism Values on the Relations between other Personal Values, Social Norms, Moral Obligation, and Single Altruistic Behaviours

Articles
Lönnqvist, J., Walkowitz, G., Wichardt, P., Lindeman, M., & Verkasalo, M. (2009). The moderating effect of conformism values on the relations between other personal values, social norms, moral obligation, and single altruistic behaviours. British Journal of Social Psychology, 48(3), 525-546. doi:10.1348/014466608X377396.
Three studies predicted and found that the individual’s conformism values are one determinant of whether behaviour is guided by other personal values or by social norms. In Study …

Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups

Cases
The Milwaukee Irish Fest, the Be Smart Coalition, and Keep Greater, Milwaukee Beautiful, Inc., co-operated to pilot a project promoting waste reduction at a Milwaukee Irish Fest. …

Attitudes and Behavioral Intentions of Agricultural Workers toward Disposable Protective Coveralls

Articles
Perkins, H. M., Crown, E. M., Rigakis, K. B. & Eggertson, B. S. (1992). Attitudes and behavioral intentions of agricultural workers toward disposable protective coveralls. Clothing and Textiles Research Journal, 11, 1, 67-73.
Examined the behavior intentions (BVIs) of 244 grain farmers (aged 22-65 yrs) regarding the use of disposable coveralls using M. Fishbein and I. Ajzen's (1980) theory of reasoned …

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