Chicago was the first U.S. city to require building owners to prominently post a building’s energy performance rating, and to share that that rating with potential buyers and/or r…
To meet global greenhouse gas targets, we will need to remove carbon dioxide (CO2) from the atmosphere, not just slow down emissions. Carbon Cure was designed to promote a shift i…
Hi all,
Rare’s Centre for Behavior & the Environment has published a framework that includes six behavioural levers to apply when leading behaviour change campaigns.
They exp…
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The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…
Hi all,
Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…
Hi all,
I’m sure most of you are aware that changing flying behaviour is important for reaching global climate goals, and that one way to do that is to substitute flights with t…
Hi all,
If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…
Since 1995, Seattle Children’s Hospital has run a trip reduction program designed to reduce the number of employees driving alone to work to just 30% of trips by 2030. In the init…
In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
